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HOKA TRAINERS
Kinetic Typography & Immersive Screen Content
IMMERSIVE SCREEN CONTENT
Working in collaboration with Article Agency, I delivered bespoke screen content for two HOKA projects: a 2026 product launch event showcasing new footwear, and the ‘Run It Again’ touring treadmill experience, an interactive activation bringing the brand to audiences on the move.
Combining kinetic typography, video editing and animation, each project used dynamic, brand-led visuals tailored to its setting — building excitement around new products at launch and enhancing audience engagement throughout the touring experience.
The ‘Run it again’ treadmill experience came with a particular challenge around how to create a seamless loop of some spirographic designs.
I love a technical challenge, and it was particularly satisfying to find a solution for Hoka’s vision.
Credits
Client: Article Agency
Creative Director: Barry Leonard
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